As seen on
excuses
regrets
apologies
Running a business is amongst one of the highest callings of a human being.
This is because the purpose of a business is to produce profit.
And profit is what has lifted the human race from the mere existence of the cave-dweller to the rich life of abundance which is available to any person who would make use of the resources of modern society.
Because whatever may be said in praise of poverty, the fact remains that it is not possible to live a really complete or successful life unless one makes use of resources.
No one can rise to his or her greatest possible height in talent or soul development unless they have plenty of resources.
For to unfold the soul and to develop talent, we must have many things to use.
And modern society is presently organized such that the only practical way for one person to gain access to all the resources necessary for a full and complete life is to enter into voluntary exchange with others.
It is our belief that maximizing the profits of a small business is a GOOD thing.
Many people mistakenly believe that profit is only achieved through the cheating of others, so they make profit a dirty word.
Many small business even apologize for making a profit.
But those small businesses misunderstand the nature of profit.
Profit is nothing more (and nothing less) than a voluntary exchange of something a person values less for something they value more.
For example, if I am in need of a new car, I am willing to exchange $XX,XXX dollars to get the car.
I value the car… or said another way, the car will bring me more happiness than the money.
The auto dealer has a car that he wants to exchange for $XX,XXX. He values the money more than the car.
So, in this case, if my happiness (profit) is great enough, and if the dealers happiness (profit) is great enough than we will make an exchange that profits BOTH OF US.
Otherwise, no exchange will be made.
Think about yourself. A client comes to you with a problem.
The solution to this problem will bring them happiness. Or in some cases the knowledge that they made an effort to solve their problem will bring them happiness.
They value the solution to their problem more than their money. So they are willing to part with their money in order to make an effort to solve their problem (so they can be happy).
The truth is, you and me, and just about everyone else on the planet are constantly seeking happiness.
Think about it, isn’t that why you are here now?
You made a decision that learning from me can bring you more happiness.
And you have decided that you are willing to EXCHANGE some of your resources (time and/or money) in order to discover how to better manage and profit from your business, so that you can have a happier life.
Revenue is a measure of how much value your business delivers to its clients, which is a good thing for your clients.
Profit is a function of how efficiently your business delivers that value, which is a good thing for you.
The point to keep in mind is that your profits don’t come at the “expense” of your clients but as a by-product of helping them.
The key to building a business which leverages your skills, magnifies your energies and delivers your best intentions unto the world is in your hand right now.
But you must be the one to make use of the gift you have been given.
And use the key that is in your hand right now.
No-one can make this decision for you.
No-one can use your key.
It will only work for you.
Just as everyone else’s key will only work for them.
Do you want to know what it is?
The key to all of it is
Excuses are the drug which numbs the pain and provides temporary relief.
But then tomorrow the problem which caused the pain in the first place will still be there.
It’s what forces us to take action to avoid the causes of pain when we can, and take action to eliminate those causes when we must.
Responsibility is akin to reality.
Excuses are a form of self delusion.
But sadly for them, many countless great practitioners are content to get-by on a diet of feel-good excuses served-up at the kiddie table.
Instead you can pull-up a chair with the grown-ups and feast on personal responsibility.
Excuses about why your business lacks the resources it needs (time, money, connections, etc.) to serve more clients & customers and make a meaningful impact on the world matter not.
The only thing that matters is what you do.
Here
We don’t accept excuses.
We believe in your unlimited potential and we will always insist that you take actions which are consistent with that potential.
Like many entrepreneurs, perhaps most, I grew-up with the mantra “Failure Is Not An Option.”
On the one hand, I think that’s a great lesson to teach a young professional.
It instills the notion that we must fully commit ourselves to the task at hand.
That we should not give any effort less than our 100% commitment.
This mantra can foster the kind of “can-do” culture in a business that helps the team pull-together and find a solution against all odds.
But as I have grown with experience, and had the opportunity to help countless entrepreneurs create, upgrade and break through the 7 figure barrier I have learned there is a dangerous “side-effect” to the “Failure Is Not An Option” mantra.
In fact, as the number of million and multi-million dollar entrepreneurs I count as friends continues to grow,
I have discovered that for most of us who have joined The Million Dollar Solo Lawyers’ Club, failure wasn’t just an option, it was an invaluable teacher and even an important friend who helped us on our journey.
You see, failure isn’t really what anyone fears or suffers from.
Private failures carry no stigma at all, except for the ways we punish ourselves when we fail.
Instead what we all suffer from is fear of what others will think of us, if we try something and fail.
It’s not the failure itself that stops us from trying to live up to our potential, it’s what we fear the consequences of the failure might be that keeps us from even getting in the game.
Sadly there are tens of thousands of brilliant entrepreneurs who, right now, at this very moment, are playing it safe, so fearful of what others may think of them if it doesn’t work that instead, they’re clinging to a strategy that cannot work.
Because more of the same is only ever going to get them more of the same.
Meanwhile, you are beginning to unlock your fullest potential, knowing full-well that it “might not work”.
– Anonymous
(then adopted by my father, Alvin Robins)
Running a business is amongst one of the highest callings of a human being.
This is because the purpose of a business is to produce profit.
And profit is what has lifted the human race from the mere existence of the cave-dweller to the rich life of abundance which is available to any person who would make use of the resources of modern society.
Because whatever may be said in praise of poverty, the fact remains that it is not possible to live a really complete or successful life unless one makes use of resources.
No one can rise to his or her greatest possible height in talent or soul development unless they have plenty of resources.
For to unfold the soul and to develop talent, we must have many things to use.
And modern society is presently organized such that the only practical way for one person to gain access to all the resources necessary for a full and complete life is to enter into voluntary exchange with others.
It is our belief that maximizing the profits of a small business is a GOOD thing.
Many people mistakenly believe that profit is only achieved through the cheating of others, so they make profit a dirty word.
Many small business even apologize for making a profit.
But those small businesses misunderstand the nature of profit.
Profit is nothing more (and nothing less) than a voluntary exchange of something a person values less for something they value more.
For example, if I am in need of a new car, I am willing to exchange $XX,XXX dollars to get the car.
I value the car… or said another way, the car will bring me more happiness than the money.
The auto dealer has a car that he wants to exchange for $XX,XXX. He values the money more than the car.
So, in this case, if my happiness (profit) is great enough, and if the dealers happiness (profit) is great enough than we will make an exchange that profits BOTH OF US.
Otherwise, no exchange will be made.
Think about yourself. A client comes to you with a problem.
The solution to this problem will bring them happiness. Or in some cases the knowledge that they made an effort to solve their problem will bring them happiness.
They value the solution to their problem more than their money. So they are willing to part with their money in order to make an effort to solve their problem (so they can be happy).
The truth is, you and me, and just about everyone else on the planet are constantly seeking happiness.
Think about it, isn’t that why you are here now?
You made a decision that learning from me can bring you more happiness.
And you have decided that you are willing to EXCHANGE some of your resources (time and/or money) in order to discover how to better manage and profit from your business, so that you can have a happier life.
Revenue is a measure of how much value your business delivers to its clients, which is a good thing for your clients.
Profit is a function of how efficiently your business delivers that value, which is a good thing for you.
The point to keep in mind is that your profits don’t come at the “expense” of your clients but as a by-product of helping them.
The key to building a business which leverages your skills, magnifies your energies and delivers your best intentions unto the world is in your hand right now.
But you must be the one to make use of the gift you have been given.
And use the key that is in your hand right now.
No-one can make this decision for you.
No-one can use your key.
It will only work for you.
Just as everyone else’s key will only work for them.
Do you want to know what it is?
The key to all of it is
Excuses are the drug which numbs the pain and provides temporary relief.
But then tomorrow the problem which caused the pain in the first place will still be there.
It’s what forces us to take action to avoid the causes of pain when we can, and take action to eliminate those causes when we must.
Responsibility is akin to reality.
Excuses are a form of self delusion.
But sadly for them, many countless great practitioners are content to get-by on a diet of feel-good excuses served-up at the kiddie table.
Instead you can pull-up a chair with the grown-ups and feast on personal responsibility.
Excuses about why your business lacks the resources it needs (time, money, connections, etc.) to serve more clients & customers and make a meaningful impact on the world matter not.
The only thing that matters is what you do.
Here
We don’t accept excuses.
We believe in your unlimited potential and we will always insist that you take actions which are consistent with that potential.
Like many entrepreneurs, perhaps most, I grew-up with the mantra “Failure Is Not An Option.”
On the one hand, I think that’s a great lesson to teach a young professional.
It instills the notion that we must fully commit ourselves to the task at hand.
That we should not give any effort less than our 100% commitment.
This mantra can foster the kind of “can-do” culture in a business that helps the team pull-together and find a solution against all odds.
But as I have grown with experience, and had the opportunity to help countless entrepreneurs create, upgrade and break through the 7 figure barrier I have learned there is a dangerous “side-effect” to the “Failure Is Not An Option” mantra.
In fact, as the number of million and multi-million dollar entrepreneurs I count as friends continues to grow,
I have discovered that for most of us who have joined The Million Dollar Solo Lawyers’ Club, failure wasn’t just an option, it was an invaluable teacher and even an important friend who helped us on our journey.
You see, failure isn’t really what anyone fears or suffers from.
Private failures carry no stigma at all, except for the ways we punish ourselves when we fail.
Instead what we all suffer from is fear of what others will think of us, if we try something and fail.
It’s not the failure itself that stops us from trying to live up to our potential, it’s what we fear the consequences of the failure might be that keeps us from even getting in the game.
Sadly there are tens of thousands of brilliant entrepreneurs who, right now, at this very moment, are playing it safe, so fearful of what others may think of them if it doesn’t work that instead, they’re clinging to a strategy that cannot work.
Because more of the same is only ever going to get them more of the same.
Meanwhile, you are beginning to unlock your fullest potential, knowing full-well that it “might not work”.
Because
– Anonymous
(then adopted by my father, Alvin Robins)
It’s 2006. I’ve developed a pretty good regional reputation helping entrepreneurs who have become trapped by their business, to get un-trapped and then scale – but my wife’s sudden illness has blindsided me.
I can’t function. I’m falling apart. All because inexplicably, immaturely, and quite stupidly I failed to follow my own (excellent) advice about building a business that works for you.
My wife is in severe pain and can’t get out of bed.
We’re broke and about to lose our home. The stress
is unbearable.
“It’s really not about the money. It’s about building something that can give me more freedom. Once I built this firm that can run without me that’s going to allow me to spend more time with my kids. We try and provide them the things that they need no matter what… But it’s a whole lot easier to do that with a million dollar law firm.
My goal for 2017 was to end the year at $350,000, and I ended the year at $500,000. As I stand here before you today my goal for 2018 is to gross a million dollars.”
As seen on
Learn How to Attract New Customers & Clients to Your Business… Predictably, Sustainably & Automatically
In this book, you’ll learn…
How to create equity and wealth through your business, not just day-to-day income
Why most small business marketing doesn’t work (and what to
do instead)
How to identify your ideal target market
Why the right unique selling proposition (USP) is so important for your business – and how to create yours
Why even a mediocre marketing machine will outperform the most brilliant marketer in the world – over and over and over again
How to craft a message that’s irresistible to your target customers
Two very different types of lead generation pipelines that you can use to pump a steady flow of prospects into your business
How to ensure that your lead conversion system becomes a huge competitive advantage for your business
Profit First for Lawyers.
With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
Then, by marketing agencies, which have long viewed lawyers as “easy marks,” willing to write large checks for marketing services that offer little accountability and deliver little in the way of measurable results. “Rolling the dice” on marketing is no way to build a highly successful law firm!
With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
I've been in marketing for years, mostly for large companies, but this book made me look at marketing...
With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
Then, by marketing agencies, which have long viewed lawyers as “easy marks,” willing to write large checks for marketing services that offer little accountability and deliver little in the way of measurable results. “Rolling the dice” on marketing is no way to build a highly successful law firm!
With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
I've been in marketing for years, mostly for large companies, but this book made me look at marketing...
With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
Then, by marketing agencies, which have long viewed lawyers as “easy marks,” willing to write large checks for marketing services that offer little accountability and deliver little in the way of measurable results. “Rolling the dice” on marketing is no way to build a highly successful law firm!
With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
I've been in marketing for years, mostly for large companies, but this book made me look at marketing...
With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
Then, by marketing agencies, which have long viewed lawyers as “easy marks,” willing to write large checks for marketing services that offer little accountability and deliver little in the way of measurable results. “Rolling the dice” on marketing is no way to build a highly successful law firm!
With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
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