As the owner of a law firm, you might think that waking up one morning and realizing that you donโt have a single client would be the absolute worst-case nightmare scenario. But youโd be wrong. The true nightmare scenario is having the WRONG clients. The wrong clients force you to do work that you donโt like doing for people you donโt like working with. Do this long enough and youโll wake up one morning and realize that youโre miserable, that you hate your job, and that youโd rather do just about ANYTHING than go into the office for yet another day of miserable, mind-numbing, unfulfilling work. This is a trap that many law firms still in the first stage of firm growth fall into. And itโs easy to understand why. When youโre barely making enough money to make your mortgage payment, let alone actually taking your spouse out to a nice restaurant, you are inclined to take any work that you can get. If representing the Devil himself would cover your student loan paymentsโฆ youโre probably going to do it. But then youโre trapped. Your devil cient may give you the income you need to just barely scrape by. But in the process, he will demand so much of your time and your energy that youโve got nothing left. No energy to invest into growing your business. No desire to get up in the morning. And no time to think about anything other than meeting his demands. What should you do instead? Figure out what kind of work you want to do. Your work should energize you. It should leave you feeling good about yourself and what youโre doing with your time. And then figure out what type of clients you want to work for. This refers to their occupation and position in life (i.e. small business owners or wealthy retirees)… but their personality is just as important. At How to MANAGE a Small Law Firm, we have a strict NO ASSHOLES policy. And your law firm should probably have a similar policy. Once you know what type of work you want to do, and who you want to do it forโฆ force yourself to say no to the wrong clients. This can be very difficult at first, especially when you need the money. But itโs one of the most valuable habits you will ever learn. ย Having the WRONG clients is worse than having no clients at all. Be honest with yourself. Are you working for the wrong clients?
Thereโs no reason to delay the life you want to live.
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