Are you running your law firm like a business or like a hobby?
The gut-response is to of course say โa business.โ
Yet, those same people are working nights and weekends, away from their families, not making the money they want to be making and have no systems or procedures in place to automate their growth.
Can you take a day off without everything falling apart? Can you take a week off? How about a month? If you can take time off and have no worries about the firm continuing to run without you, congratulations, youโre running a business.
If, however, the workflow and revenue of your law firm depend 100% on you being physically present, you have no business plan, no systems or policies or procedures to keep things running smoothly and hit up against cash crunch after cash crunch?
You have a hobby.
When you run your law firm like a BUSINESS, you have order and consistency in the 7 Main Parts of your law firm.
You know whatโs going on with your marketing, sales, production, people, physical plant, and money and metrics.
These things are running properly whether you are present or not, and there is accountability at every level.
What happens when you run your law firm like a hobby?
You see systematic failures in each of the 7 Main Parts of your law firm, which ultimately can lead to burnout, lost revenue and even bar grievances.
Thatโs what youโre risking when you donโt take your law firm seriously and treat it like a business.
Here are 5 reasons your law firm suffers when you treat it like a hobby.
Not that you donโt spend money on marketing. You do plenty of that.
I said thereโs no marketing strategy.
You spend money in various avenues, hoping something sticks.
You donโt track it. You have no idea whatโs working and whatโs not.
Thatโs what a hobby is; something you spend money on with no tangible return.
Thereโs no sales plan because youโve never created any documented processes, systems, or procedures.
โIf people show up- great!- try to close them.โ
Does that sound like someone running a business to you?
When you run your business like a hobby, every day might as well be the first day at work.
Everyone is constantly figuring out how to do things that should have been standardized a long time ago, until one day something goes really wrong that was totally avoidable had there been systems in place to catch it.
When you run your law firm without a system for managing your people, it seems like you can never get caught up in your staffing.
You wait too long to fill one position, while another needs to be eliminated.
When you do finally hire someone, it turns out to be the wrong person. Or maybe it wasnโt, but thereโs no real training protocols so they were set up for failure from the start.
In short, your law firm is a clown show, not a stellar team you can trust with your vision and the security of your family.
This is what it looks like to run your law firm like a hobby.
When you have a hobby and something breaks, you deal with it when you get around to it. Need a new putter? Youโll get one whenever you can, but itโs not a priority.
When things break in your law firm, this translates to a staff thatโs constantly at each otherโs necks, getting more and more frustrated as resources break and thereโs no system in place to get them fixed.
And hobbies donโt generate revenue, so there are no cash reserves to replace the equipment anyway!
So everyone keeps slogging away on their antiquated computers, software and other junk for 6 months or a year before you even know whatโs happening.
One day you wake up and you realize youโve been running your law firm like a hobby for years, and you have no financial controls over it.
YOU work for your FIRM, instead of the other way around.
Itโs been years of apologies and excuses.
To your kids, your spouse, and your friends.
Apologies for missing school activities, excuses for missing weddings and other social events.
All because you were busy working- often for FREE!
It doesnโt have to be that way.
Running your law firm like a business means that you have control over it. You are choosing which marketing strategies to use based on testing and analyzing data.
Your sales team knows what conversion rate they must hit in order to reach goals, and they know how to get it done.
All the people in your law firm know what is expected of them, because they have been properly trained and understand all of the procedures and systems that have been put in place for them.
Growth is a part of your plan and you are executing that plan, so hiring is occurring BEFORE a need arises.
Space, equipment, and software are all adequate and up-to-date, because there are systems and procedures for noting potential problems and handling them before they become actual problems. And thereโs money available to do so.
THATโS what a profitable business looks like. And itโs possible for anyone who wants it.
Thereโs no reason to delay the life you want to live.
Find out how we can help you double your revenue in less than 18 months. Click here to schedule a complimentary discovery call with our team.