RJon Robins

Ran out of free reports. Sending new order to printer. Let me know if you want one.

So if you follow me much you know I recently offered a free report entitled

 

How To Predictably

Grow Your Small Law Firm

25-35% This Year

While Enjoying More Control, More Free
Time,

Better Cases & More Net Profits

Only problem is I SERIOUSLY underestimated demand.  So I ran-out in like two days.  So now I’m sending another order to the printer for a couple hundred extra copies.  If you want one too you have to go to this order form to let me know so I don’t run out again: https://www.howtomanageasmalllawfirm.com/freereport.html

What to do if clients don’t have money to pay for your valuable services

There are alot of people out there these days offering lawyers a set of ready-made
excuses for why their law firms are not as profitable as we'd like them
to be “in this economy”.  But as you probably already know I'm married to a
professional artist.  So I get to go to some really great gallery opening. 
Some real “duds” too.  My FAVORITES are the galleries & openings
that remind me, no


Shove It Into My Face

that there is a TON of money out there

So Shame On ME


if I'm not willing to learn how to do what it takes to get some of it
for myself. 

Afterall, what we do helps


real people with real problems


, RIGHT!?!



I want to help YOU learn how to get the kinds of clients into your law
firm who CAN and WILL pay for your serv





 





ices.

 


I want to show YOU how to use some of my creative billing strategies to
enable clien


ts who NEED YOUR HELP to be able to afford your services.






 






Watch this (>>8:20 mins) video for PROOF that what I'm saying is
true

And then










at any point during the video you can click on it (video is interactive)
to learn more about a 100% no-risk opportunity opening up soon for the
first 50 attorneys who take action.  So you have NOTHING to lose.  And
think of all you could gain by learning how to Transform Your Small Law
Firm into the kind of fun & profitable law firm you always dreamed
of!

RJonSignature.jpg

p.s. Rest assured EVERTHING you have to “do what it takes” to get clients
to pay for your services, that I will show you, is 100% ethical & totally
professional.

 

RJon’s Formula For Calculating Precisely How Much More Money You Could Be Making From Your Small Law Firm

How To Calculate Precisely How Much More Money You Could Be Earning From Your Solo or Small Law Firm

I’m always amused by the skepticism of some lawyers when I tell them about a program I have called “How To Double The Revenues Of Your Small Law Firm In 12 Months Or Less”.  But you really can.

And it’s not even that hard to do.  I’ve even devised a simple mathematical formula you can use to calculate how much more money YOU could be generating with your small law firm.

But instead of plugging their numbers in some lawyers prefer to make excuses.  In fact, here’s how it usually plays out…

I will invite a lawyer to listen to a free teleseminar.  I’ll promise that in about 75 minutes I’ll give them an overview of some of the steps you can take to easily and pretty reliably double your revenues in just 12 months.  I tell them ahead-of-time that, obviously, in just 75 minutes I cannot possibly tell you EVERYTHING.  But I promise I’ll share enough to prove it to you That It Really Is Possible if you follow a system I’ve created and that I back up with a 100% money-back guarantee.

“Impossible” they say!

“But what if it really was possible?”  I say “Would you give it a try knowing that I back it all up with a 100% money-back guarantee?”  “Just think of what it would do for your life if you could earn more money without even working any harder or longer.  In fact this system will even enable you to work less and have more fun and you’ll still earn more money at the practice of law”. I usually add helpfully, because I really do want as many lawyers as possible to discover how much fun and how profitable it should be to be a lawyer!

Of course, some lawyers have been so abused and so damaged and so scarred that they find it impossible to take this chance on themselves.  Even though they don’t have to risk any money.  And the potential for personal, professional and of course financial benefit are obviously great.

Sadly, I cannot help those who are unable or unwilling to help themselves.  But if you’ll have an open mind and confidence in YOURSELF I can PROVE it to you in several different ways. 

But first here’s the formula I was talking about above

a.) Take your current 5 year average gross revenues and multiply that number by negative 1 to arrive at your “Baseline Potential”  (For example if your average is $250,000 x -1 =  Baseline Potential of -$250,000.)

b.) Multiply your Baseline Potential by the average of the grades you earned in all of the law practice management and law firm marketing courses you completed in law school.  So for example if you took a single 15 hour course on law practice management and earned yourself a “B”, and you earned an “A” in your law firm marketing course, the average of those grades is a “B+” or 3.5  to arrive at you “Adjusted Baseline Potential” (-250,000 x 3.5 = -$875,000)

c.)  Calculate the difference between your Adjusted Baseline Potential and 0 to arrive at you “Raw Potential For Growth Through Learning Everything They Didn’t Teach You In Law School About The Business Of Managing & Marketing A Law Practice” or “Raw Potential” for short.   ( -$875,000 + $125,000 = 0)

d.) Divide your Raw Potential For Growth by your Baseline Potential to arrive finally at your Percentage Potential For Growth.  ($125,000 / $250,000 = 50%)  That’s about the percentage of the potential additional income you could be generating from your small law firm. 

Not quite “doubling” is it?  But what if you never took even a single course in law school (or since) on how to manage or how to market a small law firm?  You took thousands of hours to learn how to practice law didn’t you?  But none, zero, zippo, zilch on how to manage & market the business of a law firm?  But you still doubt your own potential for growth & improvement?

“Of course not RJon!  Now that  you put it like that I’m really excited about my own potential.  How do I learn more about this free telseminar you were talking about!?!?”

Well, I’m glad you asked because HERE is  where you go to sign-up!

RJON

p.s. I am the sole person responsible for creation of the formula above.  Do not make important decisions based soley on that formula without consulting with me first because its results must be interpreted in connection with another formula for calculating how much more FUN you could be having as the owner of your small law firm.

Write your law firm a 10% revenue bump

90% of the small law firms I encounter can EASILY “write” themselves a 10% revenue bump.  Want to increase your own revenues by 10% starting today?  Keep reading because I’m going to spell it out for you exactly how to do it.  And if you’re one of my Members look in the library for samples too.

OK, let’s talk about Greenstreets Restaurant which incidentally has an almost-great website except it misses on a few key points and so it sucks.  But more about what those “key” points are later…

The reason their very expensive website site sucks is because the way it works in the “real world” of politically-incorrect marketing is that either you MAKE the sale, get the client, enroll the Member etc. or you DON’T.  There are no excuses.  So the client who hired someone else “almost” hired your law firm.  So what?  Don’t fool yourself.  This doesn’t just do you no good at all, it actually HURTS you.  But more about that later too…

RIGHT NOW what you want to know is “How Can I Give Myself A 10% Bump In Revenues Right Away, RJon?!?!”

So back to Greenstreets which I generally AVOID on the weekends because they don’t know how to sell me.  You see, even if YOU are not wired like this, the fact of the matter is that most people actually WANT to be sold.

We WANT someone who we trust to tell us what the solution is to our problem or opportunity.  We WANT someone we like to take us by the hand and tell us what steps to take.  And we WANT the person who is selling to us to make it easy for us.  Experience counts!  Just not in the way most lawyers think it does 😉

So there we are this morning.  You stroll up to the two young women who are busily taking down the names of all wallets waiting to empty themselves into the coffers of the owner of this very busy restaurant.  But here’s where things start to go wrong.  Because the hostesses don’t actually give a shit about why I’m standing there.  They only care about keeping track of all the names they’ve collected.

And so they tell you it will be about 15-20 minutes.  They don’t offer to have someone bring me a cup of coffee while I wait.  They don’t offer me a glass of water.  Some bread.  A menu to look at so that when I sit down we can expedite the transfer of wealth from me to the owner.  Nope.  Just tell me it will be about 20 minutes.

But I’m standing right next to you and I can see at least two empty tables.  No response.  No initiative.  No interest in anything else but doing their job.  And they did it well.  That list looked VERY organized.

So we’re standing there and all of the sudden another employee of the restaurant walks up and takes control of the situation.  He tells the organized young women to get two parties ready to go to those two tables and then he grabs a bussboy, gets him to clear & set the tables and just like that two parties are sat and ready to begin thinking about how to transfer some wealth instead of thinking about giving it to someone else.  Incidentally, make no mistake about it.  Patrons of this restaurant some of whom are no-doubt potential clients for your law firm too…we WANT to transfer some of our wealth to SOMEONE today.

OK, so back to the story.  So now it’s about 2 minutes later and that employee I talked about above is back from taking another survey of the survey of the restaurant, tells the hostesses to get two more parties ready because there are two more tables almost ready to go.  Grabs the bussboy and voila two more happy groups.  Within 10 minutes he had whittled down the now 20-40 minute waiting list to practically nothing and sat 5 or six tables.

OK, good customer service.  But if you think that’s how you’re going to increase your revenues you’ve missed the point.  Let’s take a look at the numbers and see how to apply this analysis to your law firm.

Figure for breakfast on a Saturday you have about a 4 hour window.  Average meal about 45 minutes.  Average ticket about $35.  Average profit per ticket about $25.  So every table that “turns” is a $25 profit to the owner.  4 hours divides by 45 minutes into 5.3 table “turns”.  Or the way the two hostesses were mismanaging the client intake procedures, er…I mean seating customers at breakfast tables the restaurant was not only driving customers away but even for those of us willing to suffer through it all they were LOSING $25 of PROFIT on every table.  Multiply that by about 30 tables…

and you’re talking about LOSING $750 PER MORNING SHIFT!

But RJon, you don’t understand!  It’s HARD to get good help!  BULLSHIT!  Don’t you suppose Greenstreets could find some good help if their hostess earned $100 for a 4 hour breakfast shift?  Of course they could!  So why don’t they?  Because even if they had a great person, a real go-getter in that position that person would be lost since the restaurant obviously has no documented client intake procedures.  Or if they do, then their procedures suck.

So Here’s What You Can Do With This Information

Write out your client intake procedures.  Pretend you’re a new client calling your law firm.  Follow the process from start to finish and at every step take note of all they barriers your staff, your technology, your procedures throw-up in a prospect’s way when all they want to do is give you their money!  And then study best practices of other law firms to grease the skids to your bank account!

A couple of hours, a few pieces of paper, a little ink and some studied attention from the owner of the firm.  That’s all it will take to bump the revenues of most small law firms by 10%.

To get some free samples to help you out go to www.howtomanageasmalllawfirm.com and stay-tuned for this Thursday’s teleseminar entitled “How To Double The Revenues Of Your Small Law Firm In 12 Months Or Less and STILL have time to play golf every Friday afternoon”

How to steal great clients from other lawyers

This lesson is applicable to ALL practice areas but ESPECIALLY for high-volume, low margin practices.  Pay attention because herein lays one of the ways we can so easily double, yes you read that right I said DOUBLE the revenues of most small law firms in 12 months or less. . .

“Hello, I’ve been doing business with your company for years.  I know you don’t make custom screen doors anymore.  Can you refer me to somewhere that does?”

“We sell screen doors”

“Yes, I know that.  But you don’t make custom screen doors anymore.  Can you please refer me to someone who does?”

(. . . pause. . . )

“We sell screen”

“Yes, I understand that.  But what I am looking for is a custom screen door to be built for me.  Can you please connect me to someone who might know more about that?”

“OK’

(. . . connection. . .)

“Fabrication”

“Yes, hello I have been doing business with your company for many years and I understand you no longer custom fabricate screen doors.  Can you refer me to another company that does?”

“You’ll have to come in to show us what you want”

“So you DO custom fabricate screen doors?”

“No.  But it will be easier if you’re here than to try and talk about this by phone”

(Easier for who?)

“Can you tell me who else in town makes custom screen doors or not?”

“Hold on.”

(. . . Connection. . . )

“Custom orders”

“Yes, hello I have been doing business with your company for many years
and I understand you no longer custom fabricate screen doors.  Can you
refer me to another company that does?”

“No.”

“O.K. thank you for your time.”

(Hang up!)

Of course what I really wanted to say is no-thank you for wasting my time and oh, by the way I will hold this against you in the future because that’s how it works when you waste a person’s valuable time. 

And I bet the owner has no idea that his staff just “converted” a long-time customer into one who is now ripe for the picking by the first competitor who comes along and offers me a comparable array of services, knows what they’re actually in the business of selling (hint: it’ not doors) and demonstrates respect for my time.

By the way, notice I never once asked about price?  That’s because when it comes to solving this particular problem I don’t really much care about the price.

  • Now why do you suppose this company which still has a custom fabrication department, has forfeited the custom screen door market?
  • Do you suppose it has anything to do with how profitable they found that work to be?
See the connection?

BONUS POINTS for anyone who can EITHER:

a.) Correctly identify the “problem” I am seeking to solve by the purchase of a custom screen door; or

b.) Suggests an appropriate question that would help you find out. 

Post your comments below. . .

New business development business opportunity knocking for transactional attorneys.

Attention Business Transactional Attorneys:  Law firm marketing contest!

Opportunity is knocking.  The only question is what are YOU going to do about it?

Most of my business transactional Members are having a field day with all the changes going on in the economy.  Because change is always good for smart and pro-active lawyers.  Not least of which because lawyers who aren’t so pro-active usually abandon the field and forefit all their clients to us!

So here’s a lead any business transactional lawyer can use to generate I’d estimate this one lead alone, if you take action on it, should be worth AT LEAST an “extra” fifty thousand dollars in legal fees this year.

And best of all our buddy Tad all but lays it out for you.

CLICK HERE FOR THIS FREEBIE

Now go forth and prosper!  And then come back and tell me all about it.

RJON

p.s. I’ll have a contest!  Follow the link above.  Read the article.  Leave a comment below explaining how YOU are planning to profit with this information.  The most creative and practical comment will win a complimentary 25 minute private strategy session with me. (Value: $400)