As the Holiday season settles in around us and the new year approaches, everyone’s talking about all the great reasons they can think of to set goals for your law firm:

  • Studies have proven that people with written goals are ten times more likely blah, blah, blah.
  • Having goals gives you something to measure and pace your activities against, etc. etc. etc. 
  • “Those who fail to plan, plan to fail” or any one of about a dozen equally valid cliches or quotes from famous people, including my favorite from Alice In Wonderland: “If you don’t know where you want to go, then any road will get you there!

Like all the Holiday Special re-runs that get dusted off every year about mid-December we’ve all heard all the same old reasons why it’s a good idea to set goals and make plans to grow your law firm year, after year, after year. 

But here’s one my 2 Year Old Neice recently taught me:  Because Kids Don’t Care How Much Things Cost!

That’s right, you can make all the excuses you want to your Coach, your friends, your colleagues about why you don’t get off your ass and Make It Rain for your law firm.  But at the end of the day, if you have kids. . . or if you’re ever planning to have kids you know that the bottom line is that no matter how shallow you want to say this is, you know or will soon learn that it’s the truth.

Happy Holidays!