Lots of lawyers think that networking is a waste of time. And it IS a waste of time for many of them. But not because networking isn’t a great way to develop business. (It is.) Networking doesn’t work for lots of lawyers because they don’t know what they’re doing. They haven’t thought about it strategically, they don’t have a plan, and they certainly don’t have systems in place to get the most out of the time they spend. So they don’t get results. When it’s done right, networking is a great way for a small law firm to generate business. It’s especially valuable for a firm in the early stages – where the lawyer typically has more time than money available. So how can you make networking WORK for your firm? Here are four tips:
Networking CAN be a waste of time… but it doesn’t have to be. Keep these four tips in mind and your networking will be more effective than ever.
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