RJon Robins

Update:  We have an r.s.v.p. page set up for Friday’s very much impromptu live seminar for lawyers here in South Florida!

Because too often as owners of small law firms we don’t have access to the kind of high-level experts that the biggest of the big law firms do, when it comes to optimizing websites.     So as a fellow solo I am excited to let you know about this unique – literally, once-in-a-lifetime opportunity – for you to get a big competitive-advantage for your small law firm.  Let me explain…

Until 2001 I was a Law Practice Management Advisor with LOMAS until about 2001.  Today I’m buddies with the President of WebOptimiser which if you’re not aware, is one of the leading companies especially in Europe for membership websites, website optimization, pay per click and using autoresponder programs to deliver customer & client service.  Their clients are usually very large companies and their fees would normally be way-beyond the means of a small or even many medium-size law firms.

Well, as luck would have it, the volcanic ash in Europe has David “marooned in Miami” trying to fly back from a web conference in South America to his home base in London.  And since he’s here with nothing to do but hang out with me and talk law firm marketing & law firm management we thought it would be fun to organize an impromptu seminar for local attorneys; all about how to make a website that actually generates a big ROI and which clients will really value. 

The seminar will be THIS FRIDAY April 23^rd from 12:00-3:00 pm somewhere in or around Coconut Grove, in Miami because if the weather cooperates we’re going boating afterward.

The cost to attend will be ZERO. 

The seating will be LIMITED. 

The time to act is NOW. 

You must r.s.v.p. at: http://www.HowToMANAGEaSmallLawFirm.com

http://www.HowToMANAGEaSmallLawFirm.com/DavidWhite.html (cap sensitive)

 

There wasn’t time to apply before and CLE credits may or may not be approved.  But seriously, if you get the chance to ask “The” David White some questions about how to improve your law firm’s website and use of social media, a few CLE credits should be The LAST Thing On Your Mind!

Wow, is it Wednesday already?  My social media come to life adventure just keeps going.  And it's picking-up speed!  Here's what happened in case you've missed it so far.  Because if you happen to be anywhere close to Miami you definitely are not going to want to miss out on this LITERALLY once-in-a-lifetime opportunity to grow your law firm.  OK, here goes… Monday I received an email from WebsiteOptimiser.com CEO David White that he's “Marooned in Miami”. 

Long story short David was flying back from Costa Rica where he attended a very hush, hush underground meeting of some WordPress “Power Users” and the programmers who are designing the next generation of blogs & website technology.  It's what we're all going to be using next year.  Anyway, while he's making his connection through Miami to London the volcano in Iceland spews so much ash all over Europe that all flights are canceled, hence the “marooned in Miami” email to thousands, and thousands of David's subscribers including ME. 

So I write to him to say I'm in Miami and would be happy to take him to lunch or dinner and talk shop.  Now admittedly this was somewhat of a self-serving offer.  I mean if the one of the Justices of your State's Supreme Court  was stuck on the side of the road with a flat tire would you stop to help because it's the right thing to do or would you help because holy crap, what an amazing opportunity to meet and talk with one of the Justices of your State's Supreme Court!   (Why can't it be both?) 

Long story short, we go for lunch, which turned into about a 4 hour lunch that probably would have cost me $10,0000 if I hired him to talk about all the things we ended up discussing.  And then when he saw how enthusiastic I am about helping small law firms with marketing & management related issues, and since it was clear he was going to be stuck here for several more days & I know where all the best restaurants are in town we decided what the hell, let's do an impromptu seminar this Friday to teach any local attorneys who want to join us all about how to make a law firm website that actually returns on your investment.  And not incidentally, gets your clients excited about using your website as a resource too!

Here's a link to a video from our lunch on Monday.  Email me for details about Friday's seminar.  We're expecting it to be in Coconut Grove April 23rd from about 12-3sh.  And it will be totally free.

Should anyone actually bother marketing your law firm on Twitter
or Facebook? Here’s (more) proof that when done correctly, law practice
marketing can directly benefit from social media.

You just can’t
expect it to happen the same way you’d expect a yellow pages ad to work.
Each are different media and therefore demand a different law firm
marketing strategy to get best results. You wouldn’t go to a legal cle
program for example and present your law practice in exactly the same
way as if making a presentation to an industry group for your clients,
would you? Social media isn’t so much about “getting clients” as
creating the relationships that can help you get clients. See the
difference?

Watch this 3:07
mins video with my new friend David White of
who I met in person & enjoyed a great day of law firm marketing and
law practice management masterminding, all because of Twitter.

Get your Free Report “How To Grow Revenues Of Your Small Law Firm 25-35% This Year”

Most small law firms are so focused on marketing tactics they don’t even know what strategy they’re working on. Tactics alone will kill you.

Now I realize that most lawyers – no matter how great of a lawyer you are – most of us received exactly ZERO exposure to this important concept (law firm marketing) back in law school.  And most CLE programs if they even cover marketing tend to just toss-out a few well-intentioned tactics.

But trying to insert a good tactic into an already-functioning law firm is alot like tossing a wrench into the gearbox.  At best, if you’re going slow it will grind you to a halt.  At worst, if you’re already moving and have some momentum it can kill you.

I’ve seen alot of small law firms break-down before they even get going and more than a few crash & burn faster than the owners’ imagined possible from very profitable to laying people off in a hurry all because of this law practice marketing mistake.  Which incidentally, is also a law practice management mistake too since law practice marketing is part of law firm management.

An example of a strategy is to create  a 50-80% referral-based practice.

Examples of some of the tactics you might deploy as part of that strategy might be the new client intake
procedures, current client communication systems, closed file client retention
& referral steps as well as following certain checklists and office scripts
which ensure consistency and free you and your staff up to be more creative.

This by the way is an excerpt from a free report I recently wrote entitled

How To
Predictably

Grow Your Small Law Firm

25-35% This Year

While Enjoying More
Control, More Free
Time,

Better Cases & More
Net Profits

Only problem is I SERIOUSLY underestimated demand.  So I
ran-out in like two days.  So now I’m sending another order to the
printer for a couple hundred extra copies.  If you want one too you have
to go to this order form to let me know so I don’t run out again: https://www.howtomanageasmalllawfirm.com/freereport.html