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RJon Robins

What Airport Car Rental and Secret Shopping Your Law Firm Have in Common

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What Airport Car Rental and Secret Shopping Your Law Firm Have in Common 
Date: May 2016
Location: Miami International Airport

Do you know what your clients are experiencing when they walk into your firm? Or even call your office? 

RJon Robins notes how the difference between two different vehicles for an airport pick up, likely costing the clients the same amount of money, will give a very different experience to each client. One negative perception during a client interaction could cost you their business, and a potential referral source. Make sure you are secret shopping your business!

By paying attention to the same details your clients pay attention to, you could be making more money every single month.

RJon and his driver Isaac, explain the importance of the client experience, and just how you can secret shop your firm to know if it’s operating the way it should be.

Kite Surfing, and becoming a first time Million-Dollar Law Firm Owner.

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Kite Surfing, and becoming a first time Million-Dollar Law Firm Owner.
Date: March 2015
Location: Aruba

No one said growing a million-dollar business was easy… and neither is kite surfing, as RJon discovered on vacation in Aruba. Doing anything for the first time that is out of our comfort zone will be particularly challenging, and even the most dedicated will want to give up when it gets frustrating. Our subconscious minds will go to lengths to protect us from things that are unfamiliar, and suddenly excuses for why you can’t do something will start to manifest themselves. RJon shares some of the excuses he was making to avoid going to his kite surfing session, because it was really hard. Similarly, you might be making excuses to avoid doing things that will grow your law firm because that is also really hard.

It takes time, practice, and guidance to master a new skill, whether in business or out on a beach. You didn’t learn how to run a business in law school, so owning and growing your law firm is a new skill you are learning to master.

Let us help you by visiting http://howtomanageasmalllawfirm.com/appointment and learning about the law firm management techniques our staff of Managing Partners, CFOs, and COOs can provide for your firm.

Schedule an Appointment

Ritz Club – What will you stop tolerating, and start changing to achieve success?

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What will you stop tolerating, and start changing to achieve success? 
Date: September 2014
Location: Ritz-Carlton Club, Marina Del Rey, CA (http://www.ritzcarlton.com/en/hotels/california/marina-del-rey/rooms-suites/club-level)

This lesson comes after RJon reaches his tenth day free of caffeine. A message which centered around the things you have done that helped grow your business, and why you need to stop doing the things you are doing now to keep growing your business. There may be things you used to do that helped grow your business, and either because of a change in habit or some other reason, you stopped doing them… But, your business kept growing!

That’s because your business requires change. The things that got you to where you are today won’t get you to where you want to be tomorrow. There are things you are doing now, that you NEED TO STOP DOING in order to keep growing personally and professionally.

Think about what you will no longer tolerate when your firm achieves the goals you want it to. That might be the first thing(s) you need to stop doing in order for your business to reach its fullest potential.

To learn how to identify more critical factors in growing your business, visit http://howtomanageasmalllawfirm.com/appointment/

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Insomnia Cookies NYC: Generating repeat and referral business for your law firm.

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Insomnia Cookies NYC: Generating repeat and referral business for your law firm.
Date: August 2014
Location: Insomnia Cookies, NYC (https://insomniacookies.com/)


After a quick lunch in the city, RJon shares a lesson inspired by Insomnia Cookies in New York City’s Financial District. The cookie shop is known for its warm cookies, and had a line nearly out-the-door while RJon was enjoying lunch and shooting this video. So, if a cookie shop can maintain such high volume, what is stopping your firm?

The focus of this lesson is how to contact your former clients for business. Which is completely allowed under Bar Association rules! Your former clients are your biggest fans. They are the perfect candidates for repeat business and referrals, which can be fundamental to the growth of your business. Even if they have a problem or task you cannot help them with, you might be able to make a referral to someone else who can, and the client will definitely appreciate that