This week, we’re going back to RJon’s quarterly members-only meeting from Las Vegas in 2019. This lesson is all about leadership, the value of a reliable team, and what happens to the wolves who decide to go it alone.
Drama versus Empowerment
Today, RJon teaches the difference between living a problem-oriented and solution-oriented life. As you listen, be honest: which category do you think you fall into most of the time? And which one do you think is more fulfilling?
Feast or Famine
Taken from RJon’s members-only meeting in 2016 in Miami, this week’s episode is for any entrepreneur who hates selling—but especially lawyers. RJon describes the “feast or famine” cycle that most business owners can identify with, and explains how to break free.
Let’s go to the vault!
Lessons Learned The Hard Way
This is a super-sized lesson because we couldn’t bring ourselves to cut any of it. In this episode from the vault, RJon and Draye have an unscripted conversation about RJon’s journey, beginning with his failed law practice nearly two decades ago – a failure which set the stage for the massive success RJon has since created as the founder of How to Manage a Small Law Firm.
Don’t Waste Your Time on Things You Suck At
This week, we’ll wrap up our series from the 7 Main Parts of a Business episode in RJon’s “The Lawyer’s MBA” webinar—a collaboration with Daniels-Head Insurance. In today’s episode, RJon teaches you to focus on becoming spectacular at things you’re already great at, instead of wasting your time trying to become mediocre at things you’re bad at.
The State of Law Firm Marketing in 2023
Listen to a great discussion between RJon Robins and Bill Hauser as they discuss the landscape of law firm marketing in 2023.
Some of the things they discuss:
Law school celebrates people who sacrifice the most and endure the most and prepares and indoctrinates students to go out and work for big law firms where the more you can endure, the more you can suffer. I’ve always believed that we should be focusing on creating value.
Law firms are phenomenal businesses when they’re run the right way. I believe in objectivism, creating value for the sake of creating value.
The main thing distinguishing human beings from animals is our ability to consciously and intentionally create value and build a world that suits us. Unfortunately, most people in society teach you that you should take pride in how much you suffer, take pride in your sacrifice, take pride in how much you endure, and take pride in how much you can do without.
What are the things you believe about marketing that most people would disagree with you on? The number one thing is to lead with your message, lead with your mission, lead with your heart, lead with “Okay, why you do what you do, and don’t try to put forth this polished, perfect, politically correct story.” Be real; that’s very rare in the legal industry. Most people disagree; they want to be polished, they want to be perfect, and they want their story to be politically correct. You know they want to be the hero of Their Own Story.
Listen now!
