This is a super-sized lesson because we couldn’t bring ourselves to cut any of it. In this episode from the vault, RJon and Draye have an unscripted conversation about RJon’s journey, beginning with his failed law practice nearly two decades ago – a failure which set the stage for the massive success RJon has since created as the founder of How to Manage a Small Law Firm.
Don’t Waste Your Time on Things You Suck At
This week, we’ll wrap up our series from the 7 Main Parts of a Business episode in RJon’s “The Lawyer’s MBA” webinar—a collaboration with Daniels-Head Insurance. In today’s episode, RJon teaches you to focus on becoming spectacular at things you’re already great at, instead of wasting your time trying to become mediocre at things you’re bad at.
The State of Law Firm Marketing in 2023
Listen to a great discussion between RJon Robins and Bill Hauser as they discuss the landscape of law firm marketing in 2023.
Some of the things they discuss:
Law school celebrates people who sacrifice the most and endure the most and prepares and indoctrinates students to go out and work for big law firms where the more you can endure, the more you can suffer. I’ve always believed that we should be focusing on creating value.
Law firms are phenomenal businesses when they’re run the right way. I believe in objectivism, creating value for the sake of creating value.
The main thing distinguishing human beings from animals is our ability to consciously and intentionally create value and build a world that suits us. Unfortunately, most people in society teach you that you should take pride in how much you suffer, take pride in your sacrifice, take pride in how much you endure, and take pride in how much you can do without.
What are the things you believe about marketing that most people would disagree with you on? The number one thing is to lead with your message, lead with your mission, lead with your heart, lead with “Okay, why you do what you do, and don’t try to put forth this polished, perfect, politically correct story.” Be real; that’s very rare in the legal industry. Most people disagree; they want to be polished, they want to be perfect, and they want their story to be politically correct. You know they want to be the hero of Their Own Story.
Listen now!
Clients Want Predictability
In this episode, RJon and Draye Redfern from Daniels-Head Insurance turn their focus toward your SOPs and your staff. RJon explains how to diagnose the current state of your systems, create predictability in your production, and how to tell the difference between employees, staff, and a team.
Plant The Wrong Seed, Get The Wrong Crop
This week’s episode comes from RJon’s 7 Main Parts of a Business episode of “The Lawyer’s MBA” webinar series. In this collaboration with Draye Redfern from Daniels-Head Insurance, RJon teaches the value of empathy in law firm marketing and explains why getting clear on client avatars affects every aspect of your business.
The Secret to Escaping the $250K Plateau
Today, we’re going back to RJon’s ‘Financial Controls’ episode from his “Lawyer’s MBA” webinar series with Daniels-Head Insurance Agency. He explains why so many businesses plateau at around $250K in revenue and exactly what it takes to push past that benchmark.