RJon Robins

Extract more PROFITS from your law firm

Last week we had an amazing teleclass entitled “How To Grow The Revenues
Of Your Small Law Firm 25-35% THIS Year”
.

And if you were on that call
you heard some very exciting success
stories from some of our Members who are getting exactly these kinds of
results.

On last week's call I promised you a BONUS follow-up
call to teach you even MORE about how this stuff works. And here it is!  The BONUS call will take place
May 20th at 3PM EST.

Please R.S.V.P. as soon as you decide you're interested in learning how to do this, so we can plan accordingly.

~ RJON

Law Firm Marketing 101: How do SOME lawyers manage to earn premium fees even in your same market?

Have you ever asked yourself why some lawyers in your very same market can
earn premium fees while you sometimes struggle to get clients to pay
your more modest fees? If those other lawyers aren’t as experienced or
even as qualified as you are, it can really sting to see their law firm
marketing efforts pay off big time for them by attracting clients to them like a more expensive magnet.  Especially if you’re equally as qualified but still you’re unable to produce similar results in your law practice.  This
short video demonstrates the power of being creative and understanding
that when it comes to marketing a law firm, it’s not (only) all about
results. Get more great real-world law firm marketing & law
practice management insights, advice, tools, techniques and action steps
you can take to improve your own small law firm at
www.HowToMANAGEaSmallLawFirm.com

Feeling worn out as a solo

So on Thursday May 13th at 3pm , back by popular demand, I'm hosting another great tele-seminar entitled “How To Predictably Grow A Small Law Firm 25-35% This Year While Enjoying More Control, More Free Time, Better Cases & More Bottom Line Net Profits” and on the registration form we included a space to let me know what is the most important law firm management or law firm marketing question you have that you want to be sure I address on the call.  The responses have been pretty amazing.  Everything from lawyers who have plateaued at just below $1mm and can't seem to break-through, to new lawyers who are struggling to keep heads above water. 

Here's one particularly touching question that I just couldn't make her wait until Thursday to start helping her with:

Betsy Wrote:
I'm just starting my business, and I have a part-time paralegal. I am feeling so worn out wearing the hats of receptionist, secretary, and paralegal, as well as doing the rainmaking. do you have any advice on how I keep up my energy and get my business to the point (quickly) where I can afford the support staff? thanks, rjon.

My Response:
We’ll definitely be covering these points on Thursday's call.  An important question for you to think about between now and then:

What are you actually accomplishing with your time each day as you wear all of your hats?  Notice I did not ask what are you doing, I asked what are you actually accomplishing?

Bear in mind the four primary things you should be accomplishing, even at the expense of everything else, are:

1.) Generating revenues to the firm (this means being sure the work gets done, delivered and you get paid for it).

2.) Attracting more work to the firm – ideally enough work to enable you to be more selective about the quality of the work & clients you accept.

3.) Monitoring you key management systems to avoid conflicts of interest, lost files, trust account, statutes of limitations and your six key numbers; and

4.) Keeping track of your weekly scores, i.e. the financial, personal & professional performance of the firm so you can spot problems & opportunities every week instead of only every month, or only every quarter, or only ever once-a-year by which time it’s too late to easily do a course correction.

 
With this in mind, go back and reconsider your answer to my question above.

I suspect the cause of the problem you’re having is that you’re working your ass off trying to make a broken system work.  Kind of like asking me how to keep up your energy so you can win a bicycle race on a bicycle with flat tires, irregular-shaped wheels, bent frame and a few gears missing from the sprocket.  Sure you can keep pedaling harder and take energy supplements to eventually finish the race but my advice is going to be to learn how to fix the bike.

My advice is also going to include words of encouragement to let you know “it’s not you, it’s them!”   In other words, it’s them (your law school, your Bar, your CLE instructors, your first employer, etc.) who should have taught you about how to manage a small law firm so you wouldn’t have to start the race on a broken bicycle in the first place. 

Oh well, you can’t teach what you don’t know so it's no wonder this topic gets precious little or no attention at all in law school or in most CLE programs.  At least you recognize it’s broken and can now do something about it.  Sadly, many lawyers finish the whole race on a broken bike always wondering why their lives have to be so hard, frustrated to see other less-qualified racers pass them by with apparent ease, and at the end with so little to show for all their efforts and sacrifices along the way.

This is why I created my very popular, we’ve only ever heard praise for it and never a request for refund even though it comes with 100% money back guarantee that you’ll thank me for it program, entitled “How To Start A Successful Law Firm In 90 Days Or Less”

How To “Buy” An Extra $50,000 of Profit For Your Small Law Firm.

A Little Background:  As you know I have a real “issue” with some of the bait & switch teleseminars & webinars that we get invited to as lawyers on a regular basis.  And as you can probably imagine I'm not the type to suffer in silence. 

So Ale gets to hear more than her fair share of my bitching & complaining about this problem. Because there's a legitimate business reason to offer free advice.  It's called “education based marketing” and it's very effective for lawyers to use for marketing our law firms. 

But what's not right is to lure someone to a teleseminar or to a video or to anything on the promise of a free sample of information and then just spend the whole time pitching them on hiring you.  Not good for the prospective client, not good for you and not good for the rest of us who sincerely do deliver good value as free sample to our prospective clients!

Anyway, so I will now dismount my soap box and share this substantive 10 minute video that Ale shot while we were driving back from a visit to my friend & mentor JR Phelps, Founding Director of The Florida Bar's Law Office Management Assistance Service.  As you will see, she used this chance to extract a sort of “mini seminar” out of me about how to “buy” an extra $50,000 of profit for your small law firm. (and by the way, don't worry if you're a solo with no staff yet.  That's sort of the point.)

Breaking news about today’s high-level law firm wesbsite marketing seminar

Great news everyone! 
We're going to broadcast today's seminar on UStream so no matter
where you are
, if you have an internet connection you can watch
& learn what the biggest & the best law firms will be doing to profit from their websites
And how they'll be using social media to improve
client service
when the next generation of websites & social
media platforms hit the market later this year.  

This is
going to be an amazing opportunity
for a small law firm to have
access to a world-leading expert, CEO of WebOptimiser whose clients
include Ford of Europe, the Marriott Corp. etc.  This is our chance as
owners of small law firms to get-ahead of the
curve instead of playing catch-up
.

What day:  Today
(April 23, 2010)

When: 12-3pm est

Where:
“tune in” at 
;
(Just copy & paste that address to your browser, no special
software or anything required)

Cost: Consider this one of
the benefits of being my friend!

Why & How did this
amazing opportunity come about & why such short notice?  Here's the
back story:  http://www.howtomanageasmalllawfirm.com./DavidWhite.html

TAKE ADVANTAGE OF THIS!!!

We Have A Location: How our law firm’s website affects law practice profits, client-service-issues & repeat business

OK, so just in case you’re just tuning-in here’s where we’re at with this very much impromptu once-in-a-lifetime FREE seminar that will teach you:

  • How to turn your law firm’s website and social media “expense” into a source of profit for your law firm; and

 

  • How to turn the average lame law firm website into a valuable resource your clients will actually appreciate ; and

 

  • How to turn your website and social media strategy into an important contributing factor in providing better client service, which of course makes our lives easier and triggers more frequent repeat and more profitable referral business

Back Story: David White, CEO of www.WebOptimiser.com is marooned in Miami due to volcanic ash disrupting air travel back to his home base in London.  WebOptimiser.com, in case you didn’t know is a very big deal in Europe with clients the likes of Marriott & Ford and Virgin Money for which WebOptimiser generates as many as 24 new applications PER MINUTE.

–> Normally a solo or small law firm couldn’t even get an appointment with David.  But as a personal favor to me (and as condition of going boating this weekend) he’s agreed to share some very high-level information with us about why and how to make a law firm’s website really demonstrate a return on your investment. 

We’re going to limit this to a nice small intimate group because David’s not here to do a big event, in fact he and I will both be dressed in our “Friday We’re Going Boating After This Casual” to the extreme.  He wasn’t planning to do this sort of training during his layover in town from Costa Rica to London so he doesn’t even have a suit with him!  Point-being what we’re lacking in formalities and any sort of reasonable advance notice we’re going to make up for with massively valuable advice that quite literally could change the whole way you market your law firm & manage your client service. 

We finally decided on a location just 20 minutes ago.  We booked a conference room at the Hampton Inn Hotel in Coconut Grove off 27th Avenue just east of US1.  The address is 2800 SW 28th Terrace, Miami, FL 33133  (305) 448-2800.

If you haven’t done so already please do the courteous thing and r.s.v.p. by clicking HERE.