“Most people you meet don't take pride in their willingness to do the hard work. They take pride in the hard work. They take pride in being the best hammer swinger around. I'm a great lawyer. I've got a great reputation. Everyone loves me. Everyone refers business to me because of how great I am. Forget that. That's not what builds businesses.” – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from April 2021, RJon exposes the backwards approach that keeps lawyers broke and desperate. He explains why being “the best lawyer” means nothing if nobody knows about you. He demonstrates how the feast-or-famine cycle is created by constantly turning marketing on and off. Through the John Henry metaphor, RJon shows the critical difference between being a hammer swinger and building a steam hammer. In essence, you're building a marketing machine that keeps working while you're asleep, on vacation, or dealing with family emergencies. 

This episode is for law firm owners ready to reverse what law school taught them: legal work first, getting paid second, then marketing when you have time. Mature and successful entrepreneurs know the priority order is the exact opposite. 

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

“Are you willing to live for a few years the way most people won't, so you can live the rest of your life the way most people can't?” – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In the first of a two-part series from the October 2024 Live Quarterly Meeting, RJon issues a challenge to How To Manage A Small Law Firm members: think 36 months ahead and commit to your future. Through candid insights about his own business journey, he encourages law firm owners to build something that can't be taken away by algorithm changes, technology shifts, or market disruptions. By putting down deep roots and investing in their future selves, they create a lasting competitive advantage.

Key Takeaways:

1. Building lasting competitive advantage requires doing what others aren't willing to do

2. Most people know what to do but won't commit to doing it

3. Your opportunity exists in sustained execution 

4. To develop deep roots takes dedicated time but creates advantages that can last a lifetime

5. The real question and challenge is whether you're committed enough to your future self to follow through

RJon's transparent approach is an eye-opening look at the reality of building and scaling a business. This includes the uncomfortable shifts, investments, and commitment required for lasting success.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

“Purpose and practical are not alternatives to one another. Just because you discover your purpose doesn't mean suddenly all of the mechanical things that need to happen to make your business function, magically fall into place.” – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from January 2020 with members of How To Manage A Small Law Firm in Phoenix, RJon confronts a trend he sees among entrepreneurs: using the pursuit of purpose as an excuse to neglect business fundamentals.  Through real examples and a powerful analogy, he demonstrates why balance matters and what happens when it is ignored. 

Key Takeaways:

1. Purpose and practical execution must work together

2. A quick look at any phone book proves there is more opportunity available than most law firm owners realize

3. Your business exists to serve you

4. The proper business relationship between you and your business changes everything about how you operate

This lesson cuts through the noise and delivers clarity on mindset matters when building a successful business

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

“The reason why the world works is because of systems. Once you begin to look at that in the things around you, you begin to develop x-ray vision on the world.” – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from the July 2015 Live Quarterly Meeting, RJon teaches members of How To Manage A Small Law Firm to see the world and their business through an entirely new lens. He reveals how systems thinking directly impacts law firm owners: from implementing advanced calendar planning to building systems that free them from day-to-day operations.   

Key Takeaways:

1. Everything you build is a system, subsystem, or sub-subsystem

2. When you don't have systems in place, you are subsidizing those missing systems with your own sweat

3. Having systems in place enables strategic and profitable planning

This episode is a timeless teaching on the core fundamentals for every successful business owner and it starts with systems. 

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

“Your ego desperately wants to preserve and defend and justify and stay in that comfort zone, and your full potential requires you to obliterate that comfort zone.” – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from 2016, RJon explores the battle between ego and potential that keeps law firm owners trapped in the feast-or-famine cycle. He exposes why sales conversations feel so uncomfortable for lawyers and how this discomfort creates a destructive pattern of hiding when busy and desperately accepting bad clients when broke. Through his own transformational story, RJon shares the three critical decisions that changed the trajectory of his business and life. 

Key Takeaways:

1. Law firm owners mistakenly approach sales the same way they were taught in law school to get good grades 

2. Making decisions from where you want to be (not where you are now) transforms every choice you make about hiring, marketing, and which clients to accept

3. When you are the sales machine, your entire business depends on your mood, state of mind, and availability, which creates unpredictable results

RJon challenges the fundamental approach most lawyers take toward their clients and their business. This episode offers a mindset shift that provides both the psychological insight and practical framework for breaking free from self-imposed limitations. 

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

“As soon as I could think clearly, I was suddenly able to see all of these amazing opportunities, which were around me the whole time.” – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this revealing lesson from 2018, RJon shares how he discovered a multimillion-dollar opportunity that had been invisible to him for years. Using his own personal story of building his business, RJon demonstrates why successful entrepreneurs often miss the most obvious opportunities right in front of them. He shares how one vulnerable conversation changed his thinking and allowed him to suddenly see what had been there all along. 

Key Takeaways:

1. Why successful entrepreneurs often can't see their most obvious opportunities

2. How no matter how successful you are, your subconscious can still sabotage you

3. What is really preventing you from recognizing opportunities (it's not what you think)

This episode is an example of the need to be vigilant about your mindset to avoid subconscious sabotage. 

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp